"Verbing", as in changing a noun into a verb is not a new phenomenon. However, it recently gained more attention as internet memes become more popular.
Linguistically, the changing of nouns into verbs without affixes is called Conversion. More on that here: Morphological process : Noun to Verb.
Here are some examples of "verbing" in memes:
An interesting further reading: moreintelligentlife.com.
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